TTK Prestige Brings Kitchen Innovations into the Spotlight as ‘Co-Powered By’ Sponsor at Filmfare Awards South

TTK Prestige at Filmfare Awards South as Co-Powered By

TTK Prestige, India’s leading kitchen appliances brand, partnered as the ‘Co-Powered By’ sponsor for the Filmfare Awards South 2026, held at the Adlux International Convention Centre in Kochi. The awards brought together some of the most celebrated names across Tamil, Telugu, Malayalam, and Kannada cinema.The evening saw the presence of leading stars including Allu Arjun, Mammootty, Sai Pallavi, Kajal Aggarwal, and Sivakarthikeyan, among others.

Within this high-profile setting, It established a strong presence across the event ecosystem, with visibility spanning on-ground branding, broadcast integrations, and digital amplification. The brand was integrated across key touchpoints, ensuring consistent recall throughout the awards lifecycle.

On the red carpet, TTK Prestige anchored several high-impact moments through curated celebrity interactions and media engagements. The branded backdrop served as a focal point for arrivals, capturing prominent appearances and conversations. As part of the red carpet interactions, celebrities including Sanya Malhotra, Kajal Aggarwal, Neeraj Madhav, Asif Ali, Zarin Shihab, Parvathy Thiruvothu and Sushin Shyam shared lighthearted conversations around their favourite foods, cooking habits, and personal preferences, and engaging dimension to the overall red carpet experience.

The association extended into the main ceremony, where TTK Prestige was present through on-stage integrations, including an award presentation and a dedicated brand film showcase. The partnership was further amplified through multi-platform visibility across print, television, radio, outdoor, and digital channels, driving sustained engagement before, during, and after the event.

Commenting on the association, a spokesperson from TTK Prestige said, “Filmfare Awards South is an iconic platform that celebrates creativity, excellence, and cultural impact. Our association reflects our commitment to being part of meaningful moments that resonate with audiences across the country. Through this collaboration, we aim to build deeper cultural relevance and engage with new-age audiences through shared experiences and storytelling.”

With this partnership, It continues to strengthen its cultural relevance by aligning with marquee platforms that celebrate excellence and contemporary storytelling, extending its presence beyond the kitchen into spaces that connect with evolving consumer aspirations.

About TTK Prestige

TTK Prestige Limited is part of TTK Group. Over the past six decades, It has emerged as India’s largest kitchen appliances company catering to the needs of homemakers in the country. Every Prestige brand product is built on the pillars of safety, innovation, durability, and trust, making the brand the first choice in millions of homes. In April 2016, It  launched ‘Prestige Clean Home’ a range of innovative home cleaning solutions.  The company also bought UK-based Horwood Homewares in the same month and launched Judge Brand in India in August 2017.

For more information, please visit www.ttkprestige.com

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