Mars Impact Fund Launches in India with Humane World for Animals as Part of Global Grant to Advance Science-Led Dog Population Management

Mars Impact Fund Announces USD $726,000 Grant:

Mars, Incorporated, a global leader in snacking, pet care and food & nutrition, announced a USD $726,000 global grant through the Mars Impact Fund, its enterprise-wide philanthropic entity designed to accelerate meaningful and lasting impact in the communities where it operates. As part of this global commitment, India will be a key focus market for implementation, with Humane World for Animals leading a comprehensive, science-based approach to street dog population management, expanded access to veterinary care, and long-term municipal and professional capacity strengthening across high-need regions.

The programme prioritises science-led dog population management, institutional strengthening, and sustainable workforce development in high-need regions.

The programme integrates sterilisation and rabies vaccination efforts with mobile veterinary clinics, hands-on training for professionals, and meaningful partnerships with communities. Through these efforts, the project aims to deliver large-scale preventive care, public health interventions, and sustained community action helping animals across targeted geographies.

“Delivering impact starts with listening to communities and partnering with organisations that understand local needs,” said Michelle Grogg, Executive Director, Mars Impact Fund. “Our partnership with Humane World for Animals reflects this approach by helping expand access to veterinary care and training in communities where it is needed most.”

India is home to one of the world’s largest free-roaming dog populations. While the Animal Birth Control Rules, 2023, provide a clear legal and scientific framework for humane management, implementation across municipalities remains uneven due to funding constraints, limited veterinary infrastructure, and inconsistent operational capacity. Rapid urbanisation has intensified human–animal conflict in several cities, reinforcing the need for sustained, structured, and science-led solutions.

Mars’ State of Pet Homelessness Report highlights that millions of dogs globally lack secure homes and underscores that sustained sterilisation coverage, often benchmarked at 70 per cent or higher, is essential to stabilise and humanely reduce street dog populations over time. In many Indian cities, achieving this threshold stays a structural challenge. This initiative seeks to close that gap through coordinated, systems-based intervention rather than episodic response.

In India, the partnership will work in Uttar Pradesh and Uttarakhand to deliver high-quality spay-neuter services and professional training for veterinary professionals, while fostering strong partnerships with communities and local governments. Humane World for Animals will facilitate the launch of the country’s first dedicated National Animal Birth Control Training Center in Lucknow and a Mobile Training and Capacity-Building Program for animal welfare NGOs across the country.

In Hyderabad and Ahmedabad, Humane World for Animals will launch a pet welfare initiative to improve access to vaccinations and encourage formal registration of owned dogs. This program will deliver a large-scale, city-supported pet welfare and rabies vaccination campaign, complemented by a targeted communications effort designed to raise awareness, increase registration, and promote long-term owner commitment.

Manish Syag, Managing Director, Mars Pet Nutrition India, said, “India is at a defining moment in how it manages human–animal coexistence. According to Mars’ State of Pet Homelessness Report 2023, nearly 69 million dogs and cats in India are without secure homes. These figures reinforce that free-roaming dog populations cannot be addressed through fragmented or short-term measures. Through this initiative, we aim to advance sterilisation coverage, vaccination access, and professional capacity building in alignment with the widely recognised 70 per cent sterilisation benchmark necessary for long-term population stability. This initiative is more than a grant; it represents a long-term blueprint for building safer, healthier, and more resilient cities for both people and animals.”

“What better partners than Mars to work together to address one of the biggest challenges surrounding street dogs – human – dog conflict. We are delighted to be partnering with them! By promoting science-led Animal Birth Control programs and strengthening human-dog interactions through community engagement, we are working towards long-term solutions. Through high-volume sterilisation, vaccination, and community engagement initiatives in states like Uttarakhand and cities like Lucknow, we are demonstrating how these programs effectively reduce conflict, dog bite incidents and rabies risks,” said Alokparna Sengupta, Managing Director, Humane World for Animals India. “Our expansion of mobile animal clinics in underserved regions is further supporting community-driven solutions that make our neighbourhoods safer and healthier and addresses street animal welfare.”

As a family-owned, principle-driven company, Mars has long believed that business should be a force for good. Building on this legacy, the Mars Impact Fund is designed to complement existing sustainability efforts and foundation activities with strategic, long-term investments. The Mars Impact Fund will contribute $85 million between 2025 and 2027. From 2028 onward, the company expects to distribute $50 million annually in philanthropic capital.

About Mars, Incorporated www.mars.com. Join us on Facebook, Instagram, LinkedIn and YouTube.

Humane World for Animals – Global Animal Welfare Org | Humane World for Animals.

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